The Top Five Athletes Most Covered by the Media
Across the board in professional sports, the media tends to cover those athletes who seem to be the most popular at a given moment in an attempt either to capitalize on someone’s success or failure…as the case may be. The media makes sure that we focus on these athletes consistently .
The favorites of the media are portrayed better than everyone else in the league, even when they do not necessarily winning. I believe the coverage of these athletes by the media can sometimes be taken too far, and then other times it is not taken far enough. Here are my top 5 choices for most covered athletes across the major sports by the media:
1. Peyton Manning – NFL
Yes, Peyton Manning gets more coverage than Lebron James and is more often than not presented in a positive light…even when this kind of treatment is undeserved. Look at the stats–Manning has been to 3 Super Bowls at this point in his career and has only come out on top once, yet with the media coverage Manning gets, you would think he had actually won 5 Super Bowls. Let’s face it; the media is rarely critical of Manning, even when he fails to win in the playoffs and chokes in the big games.
Manning is just coming off another Super Bowl loss to the Seahawks in which he and the Broncos broke nearly every major offensive category this season. All we hear is how great he is, and he is hyped up to win every time he gets on the field. What the media does not accept (or refuses to acknowledge), however, is that most of the time, he just doesn’t win the big games.
Manning has been knocked out of the first round of the playoffs 8 times, with an overall record of 9-11 and only one Super Bowl victory. That is a huge dissapointment for one of the greatest quarterbacks of all time; everyone seems to notice except most of the media.
2. Lebron James – NBA
Lebron James certainly comes in at number two in terms of media coverage and media hype. He is talked about almost year round even when basketball is not in season. The media cover James’ every move both on and off the court. He is obviously a huge superstar and the face of the entire NBA, but the media’s, and thus the public’s, fixation with him goes way beyond basketball.
The fact that James has won back-to-back championships has clearly made him the focus of a media frenzy. Sure, he will go down in history as one of the greatest players in professional basketball, but with all the coverage you would think he is the only one–past or present–to have racked up the points, the plays, and the wins that he has, and that is just not the case.
James will probably end up in the top 3 players in basketball history by the end of his career, but for now he is still behind the likes of Bird, Magic Johnson, Kobe, and others. Time to limit the coverage of James to that of one talented player among others.
3. Alex Rodriguez – MLB
Alex Rodriguez is still in the top 5 athletes covered in the media, due in large part to the MLB’s recent decision to suspend A-Rod for using steroids. The Rodriguez coverage is clearly a controversial story that the media wants to keep in the forefront of sports news. It has all the elements of great drama. Here is one of the greatest baseball players of all time whose reputation has been badly tarnished, first by the steroid issue and, especially of late, by the injuries of a player whose career is obviously on the wane.
Since A-Rod will be suspended during the 2014 season, there might be less talk about him on a day-to-day basis. However, given the controversy that has often surrounded him as a player, he still is one of the most covered athletes in the media in my eyes and will continue to be until he retires.
4. Sidney Crosby – NHL
Sidney Crosby is clearly the most covered athlete in today’s NHL. He is actually seen as the best player in the world by many, and the reason for this can be found in the points he has racked up in regular season play. However, the truth is that he has only 1 Stanley Cup to show for his great performance on the ice, and he has not been on a winning team since 2009.
Yes, it is hard to win back-to-back cups, but when you are considered the best in the sport, you should have more to show for your efforts, especially considering Crosby plays for one of the top teams in the league, the Pittsburg Penguins.
The coverage of Crosby is sometimes over the top, but for the most part, it is fair. No one sees him on a par with a Gretzky, for example. Nonetheless, Crosby has the potential to be one of the greatest of all time, although in my view, he probably won’t catch up to Gretzky.
5. Tiger Woods – PGA
Since his early days as a golf phenom, Tiger Woods has always been highly coveted by the media and has had an amazing career in golf, breaking all kinds of records and winning every major tournament on the professional golf tour…some of them more than once. For years the coverage of Woods overshadowed that of every other player in golf, even the good ones.
Although the issues in his personal life over the last few years have changed the public perception of him and have resulted in Woods not playing anywhere near the way that he once did, the media still sees him as a top story, often keeping the focus on Woods rather than highlighting other golfers. Even when he is playing badly, ESPN shows consistently where Woods is in the standings. If he’s in the tournament, the media follows him closely.
At this point,the coverage of Woods could easily be curtailed because more often than not he isn’t even close to winning. In spite of the fact that he hasn’t won a major tournament in years, the “Tiger watch” is still a focus by the reporters covering the play-by-play. Woods is clearly on the downside of his career, and the media should be focusing on who is winning more than on how Woods is doing.